Summer is not only a time to relax and lead an active lifestyle but also an excellent period for boosting sales in the cosmetics industry. Due to high temperatures, sunlight and seawater exposure, special care for skin and hair is required; therefore, the demand for quality cosmetic products significantly increases.
In this article, we will discuss which natural products you should consider adding to your store's assortment to meet customers’ needs and boost sales during the summer season.
Face Care
In the summer, skin needs special care. Sun exposure, high temperatures and dry air can cause dehydration and irritation. To protect gentle facial skin, consumers look for the following products during the summer:
Sunscreen creams and lotions. UV protection is essential, especially during the summer months. Consumers increasingly select natural sunscreen creams because they not only protect the skin from harmful effects of the sun but are also chemical free.
Moisturizing creams and lotions. Maintaining skin hydration is another crucial task in the summer. Natural moisturizing products with aloe vera and cactus extracts keep the skin hydrated.
Body Care
Body skin also requires special care in the summer. High temperatures, active sun exposure and water treatments can affect the skin's condition. Here are the body skincare products in high demand during the summer:
Body scrubs. Regular exfoliation is needed in the summer to remove dead skin cells and prevent clogged pores. Natural scrubs based on sea salt, sugar and coffee, with the addition of coconut or almond oils, keep the skin smooth and soft.
Cooling gels and lotions. After extended sun exposure, the skin needs soothing and hydration. Gels and lotions with aloe vera and mint extracts have a cooling effect, removing irritation and preventing dehydration.
Body oils. Natural body oils are a real lifesaver in the summer, providing deep skin hydration and nourishment. These are oils included in best-selling summer products: coconut oil, shea butter and olive oil.
Hair Care
Summer conditions can significantly affect the hair, making it dry and brittle. These hair care products become especially favored during the summer period:
Moisturizing shampoos and conditioners. In the summer, hair often becomes dry due to the sun and seawater exposure. Moisturizing shampoos and conditioners with organic extracts of aloe vera, coconut oil and argan oil rehydrate the hair and prevent brittleness.
Trending summer products should be displayed in a visible place, so customers have easy access to them. If you have an online store, you can make a page with a selection of cosmetics for the summer.
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