Last year has given rise to a lot of economic, environmental, and political events that affected all spheres of life, including the cosmetics industry. In a new article, we have highlighted 5 key trends that will shape the world of beauty this year — from the rise of budget beauty to the evolution of hybrid products.
An existing trend that is here to stay in 2023. The consumer is striving for conscious consumption and is looking for brands that prioritize transparency and the use of safe and effective formulations. The crucial thing for the audience is the maximum content of natural components and the absence of harmful, toxic ingredients.
Along with that, products with organic ingredients are growing in popularity. The raw materials for these products are subject to strict eco-control and are grown in accordance with the main principles of organic farming: Health, Ecology, Fairness, and Care.
According to the report by Daedal Research, the global clean beauty market was worth $7.22 billion in 2022 and, according to experts, will increase to $14.36 billion by 2028.
The crucial thing for the audience is the maximum content of natural components and the absence of harmful, toxic ingredients
Given the rising cost of living in 2023, people will try to cut the costs of skin care: according to experts, consumers will prioritize economical skin care and rethink their buying habits.
Within the framework of saving money, people became interested in finding effective, natural, and at the same time affordable care “jewels”. The hashtag #budgetbeauty is trending on TikTok (more than 215 million views). In 2022, the affordable mass market increased sales by 20% (according to Boots UK).
At AlHerboLab, we have always supported this trend by creating working, effective products at affordable prices.
Consumers are learning about their individual skin needs and looking for specific components in cosmetics: those with proven efficacy and suitable for their skin type.
In 2023, scientists will be busy working on pioneering formulas, integrating innovative ingredients that maintain skin health and keep it nourished and protected, such as retinol, niacinamide, peptides, hyaluronic acid, ceramides, vitamin C, vitamin E, collagen, coenzyme Q10, and many others.
The most requested ingredients on the Internet in 2022, according to the research data by the retailer Boots UK, were retinol, vitamin C, and hyaluronic acid.
In 2022, the affordable mass market increased sales by 20%
Going green – taking care of the environment – is not a new trend, but this year it will still be in the spotlight, and there is a growing interest in using eco-friendly and recyclable packaging in the beauty industry as well.
In this respect, brands will be working in several directions: paying attention to recyclable packaging, making concentrated products to reduce waste, exploring alternative materials to reduce dependence on plastic, and developing more eco-friendly supply chains.
According to the Euromonitor International’s market research report, From Sustainability to Purpose in Beauty, the trend of sustainable development has expanded to include social responsibility, which covers a wider range of issues concerning animal cruelty, fair trade, and human rights.
According to the Euromonitor International’s market research report, From Sustainability to Purpose in Beauty, the trend of sustainable development has expanded
Hybrid products giving visible results and combining several functions are on trend. Multitasking skin, hair, and body care will be successful this year – for example, makeup products with skincare benefits or shower gels with active care components. This is exactly how our ECOLATIER URBAN line works, presenting multifunctional, natural cosmetics with an anti-pollution complex that help both to care for the skin and hair while protecting them from the harmful environmental impacts of big cities.
Hybrid products help to save money, reduce the amount of packaging, and cut down on the time required for daily care. They also fit perfectly into another growing trend – skinimalism – where, instead of a 10-step skin care routine, a minimum number of products with maximum beneficial effects are used.
These trends will be there throughout 2023, but how many new market trends are yet to appear? Subscribe to our blog to be in the know of the latest innovations from the world of natural cosmetics and never miss event announcements and company news.
Hybrid products help to save money, reduce the amount of packaging, and cut down on the time required for daily care.
