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    The Top 5 Largest Beauty Events 2023-2024

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    China, Italy, Turkey, UAE and Germany are the countries hosting the most prestigious international exhibitions in the beauty industry. This article represents the most significant events of 2023 and 2024.

    As manufacturers, we are confident that cosmetics exhibitions will be beneficial to everyone, from store owners to business executives. It is at such events that one can watch the birth of future trends, retailers can discover new brands, and cosmetic manufacturers can get to know about new ingredients for their products.

    AlHerboLab is an active participant in global cosmetics exhibitions. For us it is not only an opportunity to demonstrate our products but also to establish contacts with new partners and clients. We strive to stay up-to-date with the newest market trends and consumer needs in order to create products of the highest quality.

    Moreover, participation in major international exhibitions allows us to:

    — demonstrate a serious approach to the production of natural cosmetics: this is how we present our approach to environmental protection; we also have an opportunity to promote the development of eco-friendly, responsible consumption and means to combat greenwashing.

    — present our products to a wide audience, including potential distributors and partners, thus contributing to the growth of the eco-cosmetics segment. — get feedback from visitors which helps to create the most useful and high-quality cosmetics.

    We have compiled a list of the top 5 beauty industry exhibitions that cosmetics manufacturers and retailers should pay attention to.

    The Top 5 Largest Beauty Events 2023-2024

    Beauty Istanbul, Istanbul, September 27-29, 2023

    The largest commercial platform for the cosmetics industry for both local and international companies with instant access to the dynamic regional market.

    The 2022 exhibition was the third one and the largest one in its history. More than 14,000 visitors took part in the exhibition. It is expected that this time the event will be attended by the leaders of the largest manufacturers and brands in the beauty industry from more than 140 countries.

    The exhibition combines the newest methods, products, and world-famous brands in aesthetics, beauty, and health. Moreover, thanks to its advantageous location it is an ideal platform for trading, exchanging, and learning for both Asia and Europe.

    More than 14,000 visitors took part in the exhibition

    Beautyworld Middle East, Dubai, October 30th - November 1st, 2023

    A major beauty industry exhibition; it is a part of the Beautyworld exhibition network held in different regions of the world. For more than 20 years, it has been the most important platform for the industry in the Middle East, where professionals can discover new products and brands.

    Annually it gathers around 1,800 exhibitors from 70 countries and over 44,000 visitors. The exposition covers all spheres of the industry and is complemented by a business program and professional skills contests.

    Beautyworld Middle East is full of various programs, such as the "Beauty Alley" show, where leading industry experts have been presenting hair care and cosmetology innovations for years.

    The Top 5 Largest Beauty Events 2023-2024

    Cosmoprof, Bologna, March 21st-24th, 2024

    Cosmoprof is one of the world's leading B2B beauty exhibitions that sets trends – it is here that we always learn about how consumer habits regarding personal care products will change in different countries.

    Among the exhibitors 48% are European countries, 38% – Asian companies, 10% – North American companies. The exhibition area is more than 90,000 square meters!

    In 2024 the "green" pavilion – Cosmoprof Green Pavilion – will be set up again, where the best eco-friendly and organic cosmetics from all over the world will be gathered. Among the topics of the conference: natural cosmetics, eco-friendly packaging, new channels of distribution. 

    In 2023, we participated in Cosmoprof as well and were incredibly satisfied with the event. It was a very beneficial exhibition in terms of professional growth, so we are building big plans for it in 2024.

    Among the exhibitors 48% are European countries, 38% – Asian companies, 10% – North American companies

    Beauty Düsseldorf, Dusseldorf, March 22-24, 2024

    The number one exhibition among cosmetic events in the world, intended exclusively for industry professionals. This is the central forum for cosmetic service providers where visitors can get a comprehensive overview of all new product lines, care concepts, scientific discoveries and trends. 

    Every year, Beauty Dusseldorf 2022 attracts more than 50,000 people from 45 countries: cosmetologists, designers, stylists, beauty salon owners, manufacturers, exporters, wholesale and retail trade representatives. More than 100 specialized events are provided for exhibition visitors: presentations, masterclasses, and professional skills championships, as well as presentations of awards for the leading masters in the industry.

    Every year, Beauty Dusseldorf 2022 attracts more than 50,000 people from 45 countries

    China Beauty Expo, Shanghai, May 22-24, 2024

    The most influential and oldest international beauty industry exhibition in China and one of the most important events in the world of cosmetics in Asia. China Beauty Expo hosts over 3,500 exhibiting companies and more than 10,000 brands, covering the entire cosmetics supply chain from ready-made cosmetics to the newest packaging solutions.

    If we look at the statistics, this event has enormous potential. For instance, according to the British agency Business Wire, the beauty market in China amounted to $57 billion in 2018. Along with that, 75% of consumers claimed that skincare products in the domestic market of China do not meet their needs.

    In 2023, key industry players gathered on an area of 240,000 square meters, including famous international brands from Switzerland, France, Germany, Singapore, Thailand, Taiwan, and other countries. We are proud to have participated in such a large-scale event: AlHerboLab products were highly appreciated and popular among the guests of the event! The next China Beauty Expo is expected to take place from May 22 to 24, 2024 (watch for the announcements on the official website).

    According to the British agency Business Wire, the beauty market in China amounted to $57 billion in 2018

    Don't miss the chance to attend these large-scale events and personally meet industry professionals, including AlHerboLab experts!

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