Store Assortment Planning: Meet the Demand of Travelers and Vacationers

Discover the products that are particularly popular among customers who frequently travel for work or leisure, and ensure your store is stocked with the essentials they need.

There is an increasing demand for cosmetics designed specifically for travel and vacations. To drive sales and meet customer needs, cosmetics stores should offer a wide range of such products. In this article, we will look at the key categories of cosmetics for travelers that should be on your store's shelves.

In the summer or holiday season, consumers are often on the go, whether taking short trips or embarking on long journeys. Products in convenient travel formats are the perfect choice for such occasions. Miniature versions of popular products, travel kits and multifunctional products (such as 2-in-1 shampoos and shower gels) are highly sought after. These formats not only save space in luggage but also allow consumers to continue taking care of themselves even when away from home.

After sun exposure, the skin needs additional care and hydration. After-sun products, such as aloe vera gels, moisturizing lotions and oils, soothe and restore the skin. These products not only hydrate but also extend the tan. Consider including products with natural ingredients, such as aloe extract or argan oil, known for their soothing properties.

Natural deodorants are gaining popularity for their gentle, skin-friendly formulas. Unlike conventional deodorants and antiperspirants, natural deodorants avoid harsh chemicals like parabens and synthetic fragrances, instead using natural components such as essential oils and plant extracts to neutralize odor and absorb moisture. These products not only control perspiration and ensure a pleasant scent but also offer added benefits like skin nourishment and reduced irritation, making them ideal for sensitive skin. 

Maintaining freshness during the journeys is crucial, especially during long flights. The cabin environment in airplanes is known for its low humidity levels, which can leave the skin feeling dry and uncomfortable. Refreshing formulations like facial mists and hydrating sprays are excellent solutions to combat this issue. These products are composed to provide an instant moisture replenishment, comforting and revitalizing the skin.

During the travels, hair is often exposed to the sun, sea salt and chlorinated water, which can lead to dryness and damage. Enhance your store's assortment with hair care products such as moisturizing shampoos, conditioners and masks. Focus particularly on products that offer UV protection and contain antioxidants to protect the hair and maintain its health.

Hot weather and increased perspiration can cause skin dehydration. Therefore, moisturizing products are a must-have element of summer care. Lightweight gels, lotions and hydrating sprays are great options for keeping the skin hydrated without feeling heavy. Products with hyaluronic acid, aloe vera and vitamins A, C and E are highly favored due to their moisturizing and nourishing properties.

The right product assortment and a focus on natural, convenient and effective products will contribute to attracting consumer attention and increasing their loyalty.