5 Body Care Trends to Watch in 2023/2024

How to ensure that the assortment in your store precisely meets the current demands and desires of consumers? The best way is to track the latest trends. In this article, we will take a look at the main body care trends that were popular throughout 2023 and will stay on track in 2024.

Multi-functional Products

One of the main tendencies in the beauty industry is using multi-functional skincare products. These are products that combine several functions to make skincare simpler and more convenient.

Multi-functional products help to save time and money, they are handy and all-purpose. The formulations of such products are even more effective and the compositions are concentrated. For instance, our body scrubs gently exfoliate the skin, while nourishing and moisturizing it at the same time due to high content of organic oils in the composition.

Skinimalism 

The essence of this trend is making the beauty routine simpler, applying a conscious approach to selecting skincare products and reducing the amount of cosmetics for the sake of the planet. Skinimalism supporters recommend not only using a minimal number of products but also minimizing the amount of the product used during each skincare procedure. This helps to avoid oversaturating the skin and is also beneficial for the budget.

The trendy principle of "less is more" is an excellent way to avoid allergies and possible issues with the compatibility of ingredients. Cleansing, moisturizing, nourishing and regular rejuvenation are basic skincare steps that the skin needs.

Hemp Seed Oil

Hemp seed oil contains a high concentration of fatty acids (30-38%). Along with that, it is rich in amino acids, vitamins and fiber, making hemp seed oil an excellent ingredient for the dry-prone skin. 

The growing consumer awareness of the nutritional benefits of hemp seed oil, has led to the increasing demand for skin and body care products with it. Consumers are increasingly opting for products with hemp seed oil, which hydrates the skin without clogging the pores, has anti-aging and anti-inflammatory properties.

Natural Ingredients

Cosmetics made from natural ingredients are becoming more and more popular every year – and the next few years will be no exception. A recent research carried out by Nielsen showed that 73% of consumers have a positive attitude towards brands providing complete information about the composition of their products, while another research by Label Insight showed 49% of women are ready to pay more for a product that contains natural ingredients.

The advantages of using natural cosmetics are evident: it is effective, all-purpose, safer for the skin and doesn’t contain harmful substances (such as parabens, sulfates and artificial dyes). Natural ingredients, unlike synthetic ones, facilitate the natural process of skin regeneration. Moreover, the production of natural cosmetics is less harmful to the environment.

Anti-Stress Skin Care

In a rapidly changing world and due to a complex emotional landscape, prioritizing self-care and holistic skin health has become extremely important. In a recent Tatcha study, 74% of respondents felt their mental health and skin condition are related. Another study by Mintel shows that 76% of consumers are actively looking for ways to reduce stress.

In the coming years, consumers will opt for products that facilitate relaxation, stress relief and consciousness. As a result, the popularity of home spa cosmetics, aromatherapy and self-massage is growing, as they help to relax muscles and achieve inner calm.